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Online Journalism

reflections on a changing medium

Tag Archives: rupert murdoch

Upon reading chapter 12, “Opportunities and Challenges,” of Foust’s Online Journalism, I began thinking of slightly more recent current struggles and issues that I have recently read about that relate to his discussion of the business model of online journalism.

Foust noted the success of the Wall Street Journal in selling subscription fees to readers, and the failures of other news sources from attempting to use the same model. Now, with e-readers such as the Nook, the Kindle and the iPad, the format of the traditional newspaper is changing even further, along with the business model. This new form of accessing news media is allowing journalism giants the chance to re-establish a business model that might just work. By charging subscription fees, news outlets such as the New York Times, USA Today and the the Wall Street Journal  are hoping to rake in a bit more cash instead of giving their content away for free. Other journalism sources are following suit.

On December 11, 2009 Ravit Lichtenberg commented on the future of social media and journalism in the article 10 Ways Social Media Will Change in 2010 on ReadWriteWeb.com. In one section of the article, Lichtenberg writes,

 “Last month, Rupert Murdoch announced he may opt News Corp out of Google, instructing it to de-index its publications from the search engine and giving exclusive rights to Bing for a fee. This means that content publishers will be able to determine where they make their content available and at what cost.”

With such holdings as the New York Post, the Wall Street Journal, The Times (UK), FOX, Hulu and Myspace, Murdoch’s decision to force Google to de-index these materials could be an essential driving force behind the changing business model simply because he weilds so much power. Murdoch has also proposed the monitoring and limiting of click-through’s (as mentioned by Foust) available to users who are viewing content through an indexing, aggregating site such as Google or Bing. Though these changes have not occurred yet, over the past year Murdoch has been very vocal about the power that he holds over the indexing and search engine business and has further established his foothold in the profits garnered from the creation and distribution of media content.

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